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The website shop.platinum.co.uk states the following, "Have you forgotten your password? No problem, here you can set up a new password." We analyzed that the website stated " Specify a value for this required field." It also stated " Please enter a valid e-mail address. When you click on Request Password, youll be sent an e-mail with instructions how to set up a new password. If you are sure you are already registered, please check the e-mail address you entered as user name. In case you still have problems logging in, please turn to us by e-mail infoplatinum. 15 kg 3,00 kg." The header had Dog Food as the highest ranking search term. This keyword was followed by dry Food, dry dog Food, and wet Food which isn't as urgent as Dog Food. The other words they used was wet dog Food. Complete Food is also included but will not be seen by search crawlers.